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Messagepar ding2018 » 13 Juin 2018, 23:41

GUANGZHOU air jordan 12 dark grey for sale , Oct. 17 (Xinhua) -- Although the Chinese men's national football team failed to qualify the 2018 FIFA World Cup in Russia, Chinese firms have set their eyes on the global sporting event to boost sales.

This week, home appliance maker Hisense debuted its World Cup TVs at the ongoing 122th Canton Fair in the south China city of Guangzhou.

The customized ULED TVs, with several pre-installed World Cup apps, including the official FIFA World Cup app, are scheduled to go on sale worldwide in April 2018.

Hisense became an official sponsor of the 2018 FIFA World Cup in April this year. It was the first Chinese consumer electronics brand to sponsor the high-profile tournament.

"We had achieved successful brand awareness by sponsoring the UEFA European Championship and have also undertaken TV display cooperation projects with FIFA. These helped us win the World Cup sponsorship opportunity," said Huang Xiaojian jordan 12 dark grey 2017 for sale , vice president of Hisense International Co., Ltd.

Hisense have also sponsored the Australian Open tennis tournament, NASCAR racing in the United States, the Red Bull Racing F1 team and Germany's Schalke 04 football club.

In recent years, Chinese businesses have started to sponsor global and regional sports events to boost their brand awareness in a bid to expand overseas, rather than relying heavily on traditional sales channels like the Canton Fair, the world's largest comprehensive trade fair.

Earlier FIFA World Cups and Olympic Games were often dominated by American jordan 12 retro dark grey for sale , European, Japanese and Republic of Korea sponsors. Now Chinese brands are taking the stage.

Many other consumer electronics makers, like Vivo, Oppo, Huawei and ZTE, have taken similar market strategies.

In May, smartphone maker Vivo signed a six-year contract with FIFA to sponsor the 2018 and 2022 World Cup tournaments.

Ni Xudong jordan 12 dark grey suede for sale , senior vice president of Vivo, said the World Cup will help Vivo boost brand awareness and increase sales.

Hisense's overseas sales soared 30.2 percent year on year in the first three quarters of the year, boosted by the World Cup sponsorship. Growth in the UK and United States markets was even stronger at 41.3 percent and 54.4 percent, respectively.

"Sports go beyond national boundaries. Through sponsorships of major sporting events, Hisense quickly won more customers and leapt from a domestic to an international brand," said Huang.

Huang said the growth in overseas markets also came from improvements in product quality and opening of more sales outlets.

To better cash in on the World Cup, Hisense opened a new subsidiary in Russia this year jordan 12 dark grey for sale , increasing its overseas branches to 13.

"After getting to know the products, customers need to have channels to buy them and products should also be reliable," said Huang.

Without having quality products and sales outlets, sponsorships would be just a waste of money, he said.

A similar marketing strategy has also helped mobile phone maker ZTE win more customers. ZTE has become the fourth largest smartphone maker in the North American market and fifth largest in the European market.

Chinese firms need to sponsor more sporting events to boost brand awareness to catch up with overseas rivals, said Feng Tao, CEO of Shankai Sports.

"We need to sponsor more high-end events to continue to improve our brand awareness and influence Shop Men's Air Jordan Jumpman Pro Mid Black Cat All Black Online Sale ," said Huang, adding that the firm intends to sponsor the next UEFA European Championship.

"If we do not continue our strategy, the marketing will not have a significant effect," Huang said.

ADDIS ABABA, Jan. 30 (Xinhua) -- The 22nd African Union (AU) summit kicked off on Thursday at the AU headquarters in Addis Ababa, Ethiopia.

At the opening of the summit, the AU heads of state launched "2014 Year of Agriculture and Food Security Buy Cheap Mens Air Jordan 11 Low IE Fire Red White Fire Red-Black 919712-101 Clearance , Marking 10th Anniversary of the Adoption of the Comprehensive Africa Agriculture Development Program (CAADP)."

Preceded by the sessions of the Permanent Representatives Committee on Jan. 21-23 and the Executive Council on Jan. 27-29, the summit is held with the theme of "Transforming Africa's Agriculture: Harnessing Opportunities for Inclusive Growth and Sustainable Development."

The summit was also preceded by the meeting of the AU Peace and Security Council at the level of heads of state on Jan. 29, when the leaders deliberated on the situations in South Sudan, Central African Republic and Egypt.

In her opening remarks at the summit, Nkosazana Dlamini-Zuma, Chairperson of the AU Commission, noted with emphasis on Africa's economic integration Best Mens Air Jordan 6 UNC Black University Blue 384664-006 Outlet Restock , coupled with infrastructure development, to boost intra-Africa trade from less than 12 percent in 2013 to 50 percent by 2045.

The integration, she said, should be consolidated with the growth of commodity exchanges and continental commercial giants.

Africa needs to boost food production and improve its manufacturing benefiting from its natural resources and agricultural products as drivers to industrialization, she told the summit.

The chairperson noted that Africa declared the determination during the AU 50th anniversary to silence the guns by 2020.

She underscored the need to tackle the root causes of conflicts including diversity, inclusion, and management of resources on the continent.

Dlamini-Zuma also underlined the need to invest in empowerment of young people and women to make peace happen in Africa.

She committed efforts to the Agenda 2063 developed to galvanize and unite in action all Africans and the Diaspora around the common vision of a peaceful Mens Air Jordan 11 Chicago Gym Red Black White 378037-623 For Sale , integrated and prosperous Africa.

Stating that positive gains have been made in the area of peace and security, Ethiopian Prime Minister Hailemariam Desalegn, who is also the outgoing Chairperson of AU, expressed concern over the emergence of new conflicts on the continent, for which he called urgent. Wholesale Jerseys Wholesale Jerseys Cheap Wholesale Jerseys Free Shipping Wholesale College Jerseys Cheap Cheap NBA Jerseys From China Wholesale Jerseys China Wholesale Authentic Soccer Jerseys Cheap Jerseys China Cheap NHL Jerseys
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